The following is a list of characters who first appeared or are due to appear in the British Channel 4 soap opera Hollyoaks during 2011, they are listed in order of their first appearance. In January 2011, it was announced that Gareth Philips would be taking over the role of series producer from Paul Marquess, who had been with the show for one year.
Ruby Button, played by Anna Shaffer, is the younger sister of Duncan Button (Dean Aspen). She made her first on-screen appearance on 3 January 2011. In December 2010, the Liverpool Echo announced that eighteen-year-old Shaffer would be joining the cast as Ruby. They said the character "will cause mayhem at the expense of her brother". Ruby has been described as "sneaky". Shaffer also announced her character during the Hollyoaks Christmas Music Show in 2010. Jaci Stephen writing for the Daily Mail said that Ruby obtaining drugs was the serial's latest in their drug obsession and said it was boring. In a poll run by Inside Soap to see which Hollyoaks character out of Ruby, Leanne Holiday (Jessica Forrest), Rae Wilson (Alice Barlow) and Theresa McQueen (Jorgie Porter) readers most wanted Silas Blissett to kill off next. Ruby came in second place with 21% of the vote.
Hollyoaks is a British soap opera, first broadcast on Channel 4 on 23 October 1995. It was originally devised by Phil Redmond, who had previously conceived the Channel 4 soap Brookside. The programme is set in a fictional suburb of Chester called Hollyoaks, and features a large cast of characters primarily aged between 16 and 35. Beginning with a cast of just seven major characters in 1995, the serial now has approximately 50 main cast members. Hollyoaks has a high cast turnover in comparison with other British soaps; as of May 2014, just fifteen characters have spent five years or longer on the show. The programme, which is currently the UK's youngest television soap opera, has won 28 British Soap Awards, 11 Inside Soap Awards, one TRIC Award and one National Television Award; at the 2014 British Soap Awards, Hollyoaks won Best British Soap for the first time, breaking the 15 year draw between rival soaps EastEnders and Coronation Street. It is also popular around the world. The longest serving cast member is Tony Hutchinson, played by Nick Pickard, as he has appeared since the first episode in 1995 whereas the other original characters left before the year 2000.