John Swords III

John Swords, III (born February 11, 1981) is an American entrepreneur, best known for his work in emerging, disruptive technology such as virtual worlds and social media. Within the Second Life virtual world, his avatar is known as Johnny Ming.

Circus

Swords was co-founder of Circ.us, a New York technology-focused creative firm founded in 2007. Most notably, Swords lead creative and product development of award-winning augmented reality mobile applications for consumer brands including Red Bull and Ben & Jerry’s Ice Cream. Circ.us was purchased by Something Massive LLC in 2012.

Second Life

Swords is most known for his role at The Electric Sheep Company, a virtual worlds developer, where he served first as an Executive Producer and later as Director of Business Development from 2006 through 2009. While there, Swords produced the largest live event ever held in Second Life and is credited as creating the first employment agency to offer avatars living wage employment inside a virtual world. Within the Second Life virtual world, his avatar is known as Johnny Ming.