Joe Rogers, Sr.
Joe Rogers, Sr., is an American businessman. He is co-founder and former CEO of the Waffle House franchise restaurant chain, which began business in 1955 in Georgia, and has grown to over 1,700 locations in 25 states.
Early years
A native of Tennessee, Rogers started in the restaurant business as a short-order cook in 1947, at the Toddle House in New Haven, Connecticut. By 1949, he had become a regional manager with the now-defunct Memphis-based restaurant chain, and moved to Atlanta. There he met Tom Forkner, when he bought a house from him in the Atlanta suburb of Avondale Estates.
Rogers, inspired by the emergence of fast food chains like McDonalds, proposed that he and Forkner go into business together for a quick-service, sit-down restaurant. Rogers' concept was to marry the speed of fast food with table service and around the clock availability. He told Forkner "...You build a restaurant and I’ll show you how to run it,"’ recalls Tom Forkner. Forkner suggested a Toddle House, but Rogers felt the chain wasn't proper for the market. After Forkner secured the property, the pair developed the concept of the Waffle House together; Forkner proposed the name, while Rogers suggested keeping a 24-hour schedule.