JML may refer to:
JML (John Mills Limited) is a UK based consumer products company, specialising in retail promotions and TV home shopping. Founded in 1986 by John Mills, it has two divisions: a retail division which sells products in stores via on-screen promotions and its direct division which sells them direct to consumer via TV home shopping channels, its website and through its catalogue. In 2010 it was named as one of Europe's Top 500 Growth Companies.
Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into consumer selling after a trial involving end of aisle video demonstrations in third-party owned retail shops.
Today, JML has its headquarters based in Kentish Town, North London. Home to one third of the company’s 300 strong workforce, it contains the retail sales office, media editing suites and broadcast operations. The fulfilment centre is based in the Port of Tyne, comprising both a call centre, warehouse and distribution facility.