HITE-Jinro (hangul: 하이트진로 Hanja: 眞露, Korean pronunciation: [tɕilo]) is a distiller in South Korea, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages including red wine and whiskey. Distilleries are located in Icheon, Cheongwon, and Masan, with the Masan plant geared toward exports. In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. Jinro has been involved in exporting since 1968, when it began shipping soju to Vietnam in the midst of the Vietnam War.
Jinro soju is known by the brand name Chamisul (hangul: 참이슬). Part of their marketing strategy is to use temperature sensitive paper on their bottle label. A tab in the shape of a frog (the company's mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that the soju is ready to drink.
The company's current president is Moon Deuk Park.
I know that fan is moving air
I can see it in your hair
but I can't bear to breathe it in somehow
I'll rise and fall with you cause you can't fail me now
Salt is sweet upon my mouth
and dark throws *sparks* against my house
the state of love is a smudge upon my brow
but you see through me and you can't fail me now
when you see right through me you can't fail me now
I've bit off more than i can chew
its something that i tend to do
when fewer words are what we need and how
I bite my tongue and you can't fail me now
I rant and rail but you can't fail me now
solo
Bridge:
I've lost the thread among the vines
and hung myself in storylines that tell the tales I
never would allow
God knows the name of every bird that fills my mind
like angry words
but you know all my secret heart avows
We're taught to love the worst of us
and mercy more than life but trust me
mercy's just a warning shot across the bow
I live for yours and you can't fail me now
I live for your mercy
you can't fail me now