Jiffy mix

Jiffy is a brand of baking mixes marketed by the Chelsea Milling Company in Chelsea, Michigan, that has been producing mixes since 1930. The company was previously named Chelsea Roller Mill. They are known for their products being packaged in a recognizable, small box with the brand's logo in blue. Jiffy was created as the first prepared baking mix in the United States by Mabel White Holmes.

The company is now run and managed by her grandson, Howdy Holmes, a former Indianapolis 500 and CART driver. Holmes became the company's CEO in 1995. In March 2013, the company had around 350 employees, and in 2015 employs about 300 workers and produces 1.6 million boxes of its products each day. Its corn muffin mix accounts for 91 percent of the company's retail sales, and the company's retail market in October 2013 was $550 million.

History

Chelsea Milling Company is a family-operated company with roots in the flour milling business dating back to the early 1800s. Originally a commercial operation that sold only to other businesses, its first baking mix designed for sale to consumers was created in the spring of 1930 by then-owner Mabel White Holmes. At the time, it was marketed as a way to make biscuits that was "so easy even a man could do it."

Jiffy

Jiffy may refer to:

Products

Organisations

See also

Mix

Mix, mixes, mixture, or mixing may refer to:

In mathematics, science, and technology

In electronics and telecommunications

Other uses in mathematics, science, and technology

DJ mix

A DJ mix or DJ mixset is a sequence of musical tracks typically mixed together to appear as one continuous track. DJ mixes are usually performed using a DJ mixer and multiple sounds sources, such as turntables, CD players, digital audio players or computer sound cards, sometimes with the addition of samplers and effects units, although it's possible to create one using sound editing software.

DJ mixing is significantly different from live sound mixing. Remix services were offered beginning in the late 1970s in order to provide music which was more easily beatmixed by DJs for the dancefloor. One of the earliest DJs to refine their mixing skills was DJ Kool Herc.Francis Grasso was the first DJ to use headphones and a basic form of mixing at the New York nightclub Sanctuary. Upon its release in 2000, Paul Oakenfold's Perfecto Presents: Another World became the biggest selling dj mix album in the US.

Music

A DJ mix is often put together with music from genres that fit into the more general term electronic dance music. Other genres mixed by DJ includes hip hop, breakbeat and disco. Four on the floor disco beats can be used to create seamless mixes so as to keep dancers locked to the dancefloor. Two of main characteristics of music used in dj mixes is a dominant bassline and repetitive beats. Music mixed by djs usually has a tempo which ranges from 120 bpm up to 160 bpm.

Audio mixing

Audio mixing is the process by which multiple sounds are combined into one or more channels. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may be added. This practical, aesthetic, or otherwise creative treatment is done in order to produce a mix that is more appealing to listeners.

Audio mixing is practiced for music, film, television and live sound. The process is generally carried out by a mixing engineer operating a mixing console or digital audio workstation.

Recorded music

Before the introduction of multitrack recording, all the sounds and effects that were to be part of a recording were mixed together at one time during a live performance. If the mix wasn't satisfactory, or if one musician made a mistake, the selection had to be performed over until the desired balance and performance was obtained. However, with the introduction of multitrack recording, the production phase of a modern recording has radically changed into one that generally involves three stages: recording, overdubbing, and mixdown.