This channel is promoted by the Congress party with the support of non-resident Indians. Bharat Broadcasting Network Limited with Aniyankutty, a Dubai-based businessman as its chairman and Jaihind Communications with Vijayan Thomas, another Dubai-based businessman as its chairman jointly runs the channel. Kerala Pradesh Congress Committee President Ramesh Chennithala is the chairman of the channel. M.M. Hassan, former minister and official spokesman of Kerala Pradesh Congress Committee, holds the office of managing director. K. P. Mohanan is the CEO and J. S. Indukumar formerly of Asianet is the executive editor of news.