JNCO

JNCO, short for "Judge None Choose One", is a Los Angeles, California based clothing company specializing in boys' and men's jeans. It was founded in 1985 by Jacques Yaakov Revah and Haim Milo Revah. The brand gained recognition in the 1990s with its boys' ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, khaki pants and other clothing articles. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a 200,000-square-foot (19,000 m²) operation also owned by Milo and Jacques Revah.

Styles

The pants were sold mainly in urban specialty stores and became popular among many members of the hip-hop, skater, hardcore, and raver subcultures in the mid 1990s. The signature-look of JNCO jeans was baggy with extra-large back pockets which were originally designed to hold spraypaint cans. The original logo was designed by an LA Graffiti artist, Nuke, who the brothers hired to create the triple crown