Izze-kloth

The Izze-kloth or Medicine cord is a sacred cord worn by Apache medicine men that is believed to confer strength and special powers of healing to the wearer. The izze-kloth is usually made from strands of animal hide and its length punctuated with beads and shells. Often, an izze-kloth has four strands, each dyed a different color (usually, yellow, blue, white and black).

Etiquette

The izze-kloth holds great sacred symbolism and people regarded as unbelievers in the cord are almost never permitted to view, touch or discuss it. Nineteenth-century ethnological reports on Native American beliefs often commented on the difficulty in understanding the purpose and use of the izze-kloth because "the Apache look upon these cords as so sacred that strangers are not allowed to see them, much less handle them or talk about them."

See also

References

Izze

Izze (pronounced iz-ee) is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado, which is owned by PepsiCo. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water. Izze is an all-natural, no-preservatives-added fruit soda.

History

In February 2002 in Boulder, Colorado, Todd Woloson and Greg Stroh devised a plan to create a fruit-juice-based carbonated beverage, settling on a formula by that June and shortly thereafter forming the Izze Beverage Company. The name derives from Isabelle, the daughter of Todd Woloson, who is known as "Izze" by friends and family.

On September 26, 2006, the company was purchased by PepsiCo. PepsiCo has announced plans to leave the Izze formula as is, only assisting with marketing efforts.

Products