It's That Man Again (or, commonly, ITMA) was a BBC radio comedy programme which ran from 1939 to 1949. The title refers to a contemporary phrase concerning the ever more frequent news-stories about Hitler in the lead-up to World War II, and specifically a headline in the Daily Express written by Bert Gunn. This was humorously transferred to Tommy Handley, the popular comedian around whom the programme was developed. The scripts were written by the prolific Ted Kavanagh. ITMA is believed to have played a major role in sustaining morale on the UK's "home front" during World War II. As King George VI said, "We always listen."
The headline which inspired the name of the show appeared in the Daily Express of 2 May 1939, on the bottom of the front page, above a story about Adolf Hitler leaving his Chancellery on a mystery journey. The first show was broadcast on 12 July 1939, part of an initial run of four shows which were fortnightly.
The show was broadcast for much of the war from the BBC Wales studios in Bangor, Caernarfonshire in Wales, where the BBC's Light Entertainment Department was based during World War II after an initial brief relocation to Bristol.
ITMA may stand for:
So I'm lost in the fog
But I feel like a hundred thousand pounds because
I ain't got a job
Talking audio visual multimedia
Market forces in the workplace
Business management desktop consultancy
IBM, ITA
It's the Chief Executive, fresh from Reykjavik
Motivation relocation
Target achievement supervisory
Maximising your potential
Audit sales team interpersonal
Client data validation
Type fast accurate service customer
Human Resources
Finance development keyboard millennium
Full-time negotiator
5.1 WordPerfect applicant
Continued expansion
Systems purchase challenging environment
Candidate enthusiastic
Thriving driving flexible initiative
Enterprising innovation
Hands-on profile, hands off Angela
Temporary secretary
Drunk on Ferris Wheel McCartney Hogmanay
Organising and recruiting
Spreadsheets costing variance analysis
Field support communication
Direct powerful retail growth
You stick your input in, your output out
Co-ordinate your strategy and shake it all about
And oh oh-oh-oh, here’s the bottom line
I’ll not be taken on board at this present moment in