Infront Sports & Media

Infront Sports & Media is a sports marketing company based in Zug, Switzerland. The company handles the media and marketing rights for international sports events and federations and also provides sports services - such as advertising, sponsorship and hospitality. It represents all seven Olympic winter sport federations, several summer sport organizations and manages media rights for the FIS World Cup Events. Infront was created in late 2002 through the integration of CWL, Prisma and KirchSportAG. It has 25 offices, which belong to different subsidiaries for geographic regions.

History

Infront Sports & Media was founded in October 2002 in order to create the television and radio broadcasts for the 2002 FIFA World Cup. The company originated from a merger of two existing Swiss-based marketing companies, CWL and Prisma Sports & Media. Infront's origins are in the football business, but in 2005 the company lost a majority of its FIFA business and subsequently diversified. Today the company is divided into Summer and Winter sports properties (in line with the Olympic differentiation) and also has dedicated Football, Endurance and Media Production units. Until 2011 it was owned by a consortium of shareholders. In September 2011 – European private equity firm Bridgepoint reached an agreement to acquire the company.