Iams

Iams is a brand name for dog food and cat food manufactured by Mars, Inc and Procter & Gamble (P&G). The company sells pet food for cats and dogs formulated for puppy/kitten, adult and mature. Its products are developed by nutritionists and veterinarians and can be found in three main formulas: ProActive Health, Healthy Naturals and Premium Protection. Veterinary formulas for pets with special dietary requirements are also available.

History

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps.Paul Iams, an animal nutritionist who graduated from Ohio State University in 1938, founded The Iams Company in 1946 in a small feed mill near Dayton. In 1950, he developed the world’s first animal-based protein, dry dog food and called it Iams 999. In 1969, Paul Iams formulated a new dog food and named it Eukanuba. Prior to founding Iams and Eukanuba, he worked for a number of companies including his father’s feed business in Dayton, Ohio.