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Type | Privately held società per azioni |
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Industry | Luxury goods |
Founded | 1884 |
Founder(s) | Sotirios Voulgaris |
Headquarters | Rome, Italy |
Key people | Paolo Bulgari (Chairman), Francesco Trapani (CEO) |
Products | Watches, jewellery, accessories, fragrances, cosmetics |
Revenue | €1.069 billion (2010)[1] |
Operating income | €85.3 million (2010)[1] |
Profit | €38.0 million (2010)[1] |
Total assets | €1.490 billion (end 2010)[1] |
Total equity | €934.0 million (end 2010)[1] |
Owner(s) | LVMH |
Employees | 3,815 (end 2010)[1] |
Website | bulgari.com |
Bulgari (Italian pronunciation: [ˈbulɡari]) is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης, Greek pronunciation: [soˈtirjos ˈvulɣaris], Italian: Sotirio Bulgari, 1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.
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Sotirios Voulgaris began his career as a jeweller in his home village Paramythia[2] (Epirus, Ottoman Empire), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.
The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.
During the Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were awarded the title of Righteous among the Nations at Yad Vashem in Jerusalem.[3]
On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA announced that it was acquiring Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH had offered for any other company.[4] Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH, thereby becoming the second-biggest family shareholder behind the Arnaults in LVMH.[5] The takeover doubled the size of LVMH’s watches and jewelry unit, which at the time of the acquisition included Tag Heuer timepieces and De Beers diamond necklaces. The acquisition concluded on 4 October 2011 as Bulgari was delisted from the Borsa Italiana.
Bulgari opened its first international locations in New York City, Paris, Geneva and Monte Carlo in the 1970s. For many years the company maintained a showroom in New York's The Pierre Hotel. Today Bulgari has more than 290 stores worldwide.[6]
In 1984, Sotirio's grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line. Under his tenure the company has established itself as a luxury goods brand recognized throughout the world.
In 1995, the company was listed on the Borsa Italiana. The company has seen 150% revenue growth between 1997 and 2003. Currently outside investors hold about 45% of the company's stock.
In the beginning of 2001, Marriott International formed a joint venture with Bulgari Spa to launch a new luxury hotel brand, Bulgari Hotels & Resorts. Luxury Group, the Luxury Division of Marriott operates Bulgari Hotels & Resorts as well as the Ritz-Carlton Hotel Company. Bulgari opened its first hotel in Milan in 2004, and a second in Bali in 2006. In 2011, Bulgari Bali has been chosen by the readers of Smart Travel Asia magazine as number-2 of top places to stay in Asia.[7] Bulgari is the supplier of luxury goods used in guest suites and public areas aboard the ships of the Italian cruise company Silversea.
Bulgari jewelry design is distinctive and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, architectural designs combining large and weighty gold links with interlocking steel. Bulgari is also famous for colored stones, especially sapphires mixed in unique formats. Genuine Bulgari watches have a unique serial number that is registered with the company.
North American Bulgari boutiques are found in Atlanta, Beverly Hills, Bal Harbour, Boca Raton, Bethesda - (Chevy Chase), Chicago, Costa Mesa, Dallas, Honolulu, Houston, New York, Las Vegas, Los Angeles, Mexico City, Montreal, Palm Beach, San Francisco, Short Hills, Waikiki, and Scottsdale, Arizona.[8]
South American Bulgari boutiques are found in Lima, Bogotá, São Paulo, Margarita island & Quito.
The company's Swiss subsidiary, Bulgari Time S.A., is responsible for Bulgari watch production. It was founded in 1980 and is headquartered in Neuchatel. Bulgari Time SA employs about 500 people.
Today, Bulgari watches make up approximately 29% of the company's total turnover. Bulgari has started developing its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bulgari watch collection comprises the following lines: Bulgari-Bulgari, Sotirio-Bulgari, Assioma, Astrale, B.Zero1, Daniel Roth, Rettangolo, Ergon, Gérald Genta, Serpenti and Diagono.
At BaselWorld 2006, Bulgari unveiled the complicated Assioma Multi Complication watch, equipped with tourbillon, perpetual calendar and second time zone.[9]
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The bulgari or boulgari (Greek: μπουλγαρί) is a string instrument that originates from Turkey, especially from Anatolia among the Oghuz Turks living in the Taurus Mountains, similar to the bağlama and the çağür., especially to Egypt and Crete. belonging to the 'tampoura' family and closely related to the 'tzoura', it is playe with strings plucked with a pick. This long-necked lute first appeared towards the end of the 18th century and became well-known after 1915 through the Greeks of Asia Minor. It was mainly played in Rethimno during the mid-war and owes its popularity to Stelio Foustalieri. It is rarely come across in Crete today.
The bulgari originates from Turkey as an evolution of the saz, a six to eight sting chordophone that most likely descended from other central Asian instruments. It would take its name from the Bulgars tribes of the Volga region with which the Turk had been in contact with. It, however, has no direct link with the Bulgarian Bugarija, another similar lute also called a tambura, due to the isolation of the Bulgars. The Bulgari belongs to the family of tambûrs, an instrument class that started in early Mesopotamia, which started to spread in the Ottaman Empire approximately around 14th-century. The French musicologist William André Villoteau mentioned in his journal an instrument with two strings existing in Cairo called the tanbour boulghari or bulgarie The bulgari proceeded to implant itself into Greek culture through Crete when refugees came from Anatolia in 1920, although a type of bulgari seems to have existed in the 19th-century among Christian and Muslim populations.