Ipsos

Ipsos (French pronunciation: ​[ip.so]) is a global market research company with worldwide headquarters in Paris, France. The company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies throughout the world. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 87 countries, employing 16,530 people.

History

First years in France

Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP and ISOS institutes.

Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyze the effectiveness of billboard advertisements. It was followed by an instrument specific for media and, in 1979, the France des Cadres Actifs (FCA), which was used to determine reading habits of French executives.

IPSOS

IPSOS, meaning "themselves", is the magical formula of the Aeon of Ma'at as transmitted by Nema in her inspired magical work, Liber Pennae Praenumbra. It is used by the Horus-Maat Lodge and Kenneth Grant's Ordo Templi Orientis.

Aeons

Within the system of Thelema, history is broken down into a series of Aeons, each with its own dominant concept of divinity and its own magical formula of redemption and advancement. According to Aleister Crowley, the last three Aeons have been (1) the Aeon of Isis, (2) the Aeon of Osiris, and (3) the current Aeon of Horus which began in 1904 with the writing of The Book of the Law.

The future Aeon, which is seen to eventually replace the present one, is the Aeon of Ma'at. According to some, such as Charles Stansfeld Jones (Frater Achad), the Aeon of Maat has already arrived.

Meanings

According to Grant, the word IPSOS was received by initiates who were in communication with extraterrestrial intelligences. He equates the word with part of a cryptic cipher in Liber AL (II, 76), RPSTOVAL, by virtue of the fact that in the qabalistic art of gematria, both evaluate to either 696 or 456, depending on whether an 'S' in each is taken as the Hebrew letter shin or samekh.