McDonald's advertising

McDonald's maintains an extensive advertising campaign. In addition to the usual media including television, radio, and newspaper ads, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. However, television ads remain the primary form of advertisement.

McDonald's has used 23 different slogans to advertise in the United States, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.

History

There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and the fourth-most of any advertiser in the country. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product. The purpose of the image has always been "portraying warmth and a real slice of everyday life." Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. Finally, rarely in their advertising history have they used negative or comparison ads pertaining to any of their competitors; the ads have always focused on McDonald's alone, one exception being a 2009 billboard advertising the new McCafe espresso. The billboard read "four bucks is dumb", a shot at competitor Starbucks.

I'm Lovin' It (song)

"I'm Lovin' It" is a song recorded by American singer-songwriter Justin Timberlake. It was written by Pharrell Williams, Tom Batoy, Andreas Forberger and Franco Tortora and produced by The Neptunes.

The song has since been used as a jingle in commercials for McDonald's.

Track listing

  • Maxi single
  • "I'm Lovin' It" – 3:42
  • "I'm Lovin' It" (Instrumental) – 3:42
  • "Last Night" – 4:47
  • Charts

    Release history

    References

    Lovin' It

    "Lovin' it" single was made to honor the victims of the September 11, 2001 attacks. Namie Amuro and Verbal from M-Flo recorded this song to the album Song Nation by Tetsuya Komuro. Namie Amuro sang Lovin' it in the Best Tour "Live Style 2006". Lovin' it is the 3rd track of Song Nation, after a song is born by Ayumi Hamasaki & KEIKO and The Meaning of Peace by Koda Kumi and BoA.


    IM

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    In 1977, the federal Clean Air Act was amended by Congress to require states to implement vehicle emissions inspection programs, known as I/M programs (for Inspection and Maintenance), in all major metropolitan areas whose air quality failed to meet certain federal standards. New York's program started in 1982, California's program ("Smog Check") started in 1984, and Illinois' program started in 1986. The Clean Air Act of 1990 required some states to enact vehicle emissions inspection programs. State impacted were those in metropolitan areas where air quality did not meet federal standards. Some states, including Kentucky and Minnesota, have discontinued their testing programs in recent years with approval from the federal government.

    Podcasts:

    PLAYLIST TIME:

    I'm Lovin' It

    by: Justin Timberlake

    I'm lovin' it
    I'm lovin' it
    I'm lovin' it
    Don't you love it too?
    Hi, I'm not here to waste your time
    You know this ain't a pick up line
    I just think that you're a dime
    Well don't just sit there girl
    Well I know that heart that's in your chest
    It carries pain and so much stress
    But you got to let it go
    (Go, go, girl)
    Just close your eyes I'll grab your waist
    Next think you know you have your pace
    Girl you got to let it go
    (Go, go, girl)
    I know that you wanna get down
    You do deserve to get down
    Been working hard all week
    Just trying to make your money
    Girl go on and shake your booty
    I'm lovin' it, I'm lovin' it
    I'm lovin' it
    I'm lovin' it
    By the way what's your sign
    I bet it is compatible with mine
    Probably long lasting years down the line
    I'm telling you girl you're a dime
    Well don't just sit there girl
    I know that heart that's in your chest
    It carries pain and so much stress
    But you got to let it go
    (Go, go, girl)
    (Just let go)
    Just close your eyes I'll grab your waist
    Next think you know you have your pace
    Girl you got to let it go
    (Go, go, girl)
    Oh...
    (Remember)
    Oh...
    (The first time we met)
    Oh...
    (Butterflies in your stomach)
    Oh...
    (Couldn't speak)
    Oh...
    (You)
    Oh...
    (Close your eyes)
    Oh...
    (It's ok)
    Oh...
    (I was lovin' it)
    Oh...
    How, how you do all the things you do?
    (How you do it?)
    Like being you, you're so professional
    (Professional)
    Not to mention you're the baddest of your group
    Well don't just sit there girl
    I know that you wanna get down
    You do deserve to get down
    (Wanna get down)
    Been working hard all week
    (Oh, yea)
    Just trying to make your money
    (Money)
    Girl go on and shake your booty
    I'm lovin' it, I'm lovin' it
    I'm lovin' it
    (Hey..)
    I'm lovin' it
    (Hey..)
    I'm lovin' it
    (Oh...)




    Latest News for: i'm lovin' it

    Not Lovin' It? These Countries Still Don’t Have A McDonald’s. Here's Why

    News18 03 Apr 2025
    Despite being the world's largest restaurant chain, McDonald's is absent in several countries across the world due to political, cultural and economic reasons ... .

    McDonald’s plans new drive-thru in N.J. town and neighbors are not lovin' it

    Lehigh Valley 14 Mar 2025
    The proposal to build a new McDonald’s with a two-lane drive-thru in a New Jersey town has left locals residents grimacing ....
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