Hyundai Card

Overview

Established in 2001, Hyundai Card is Korea’s leading credit card company with a strong leadership in premium cards. The company has been Korea’s fastest growing credit card issuer and has No. 3 market share. It is a joint venture between Hyundai Motor Company and GE Capital. Through ‘Hyundai Card Super Series’, which brings world famous sports stars and musicians, Hyundai Card redefined sports and cultural marketing in Korea. By nurturing innovative corporate culture, such as ‘career market’ which affords freedom for employees to choose the department they want to work for, the company became a model for numerous companies in the country. In world’s most crowded credit card country, the company has most loyal customers with the highest monthly spending amount as well as industry’s lowest delinquency rate. Hyundai Card launched Hyundai Card M with point marketing and differentiated benefit. Within an year, it brought over 1 mil won members and became the biggest hit in credit card industry with the largest members of 8 mil won for a single credit card brand.