Hype Machine

Hype Machine is a music blog aggregator created by Anthony Volodkin.

History

Hype Machine was originally a music database created in 2005 by Anthony Volodkin, then a sophomore computer science major at Hunter College. The site was born out of Volodkin's frustration with music magazines and radio stations. He said, "I discovered MP3 blogs like Stereogum and Music for Robots. I couldn't believe there were people spending their time writing about music, putting up tracks so you could hear them. And I thought, there has to be a way to bring this all together." In 2005, Volodkin sent his site address to pioneers in the online music domain, including Lucas Gonze of Webjay, in order to gain feedback. Instead of sending a response, Gonze and others posted the link online. Volodkin observed, "[Hype Machine] got launched without ever being launched."

Hype Machine had an advertising partnership with BuzzMedia until 2014, when it switched to Townsquare Media.

Site structure