Hype Energy
Hype Energy is a range of energy drinks distributed in over 40 countries across the world including the USA and Canada. First launched in 1994 by Hard Rock Cafe founders, the company has been headed since May 2000 by former Formula One racing driver, Bertrand Gachot.
Products
Hype Energy (introduced in 2000) – Packaged in a blue can embossed with a silver Hype Energy logo. The lightly carbonated drink contains elderberry and cranberry fruit juice, which give it a natural red colour. Other ingredients include taurine, guarana, ginseng, caffeine and ten vitamins: Vit C, Vit B3 (niacin), Vit B5, Vit E, Vit B6, Vit B2, Vit B1, Vit B12, Vit B9 and Vit B8 (folic acid). Hype Energy is free from artificial colours and preservatives.
Hype Energy MFP (introduced in 2006) – Packaged in a black, carbon fibre-effect can with a silver Hype Energy logo and a solid black ring pull. The lightly carbonated drink is gold in colour and has a unique, citric sweet flavour. Ingredients include taurine, guarana, ginseng, glucuronolactone, caffeine and four vitamins: Vit B3 (niacin), Vit B5, Vit B6 and Vit B12. Hype Energy MFP is free from artificial colours and preservatives.