Hurban
Hurban is also a relatively new radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, hip-hop, and dance music. Advertisements and DJs are usually presented in a mixture of English and Spanish.
The word hurban is a portmanteau of the terms "Hispanic" and "urban."
Artists
Core artists of the Hurban format include Daddy Yankee, Don Omar, Julio Voltio and Tego Calderón. Most Hurban stations also play reggaeton remixes of popular English top 40 songs.
History
KLOL in Houston, Texas debuted as the first Hurban station in the continental US in late 2004. By 2007, Clear Channel dropped the Hurban format and picked up a Spanish Contemporary format. Most of the Original personalities have been let go since and the station is no longer bilingual. The only original on air personality that still remains to this date is Liz Arreola or Liz de Mega as she is known. Most of the current personalities have been ordered to cease the "Spanglish" act on the air and stick with Spanish.
