Howard Ruff

Howard J. Ruff (born about 1931) is financial adviser and writer of the pro-hard money investing newsletter The Ruff Times. Ruff is the author of Famine and Survival in America (1974), How to Prosper During the Coming Bad Years (1979), Survive and Win in the Inflationary Eighties (1981), Making Money (1984), and other books. He has recently updated and re-released his most successful book, re-titling it How to Prosper During the Coming Bad Years in the 21st Century (2008).

Ruff advised investors to avoid stocks and bonds and instead to put their portfolios into gold, silver, platinum group metals, and collectibles such as art and numismatic coins. He also advised his readers to store a year's supply of food in preparation for hard times. Ruff believed (as of his 1979-1981 writings) that the United States was headed for a hyperinflationary economic depression and that there was a danger that both government and private pension plans were about to collapse.

In the late 1970s and early 1980s, Ruff hosted a syndicated television show called Ruff House.