Hip-O Records

Hip-O Records is a record label that specializes in reissues and compilations. It is part of Universal Music Group. Established in 1996, the label has distributed releases from 'out of style' genres such as disco and early hip-hop music as well as publishing film soundtracks. The label's name is a pun on the name 'hippo'.

History

The name "Hip-O Records" is a play on the word "hip" and the already-existing Rhino Records. The formation of Hip-O Records has its roots in Universal Music Group Chairman & CEO Doug Morris' relationship with Rhino. As Co-Chairman of Atlantic Records (part of the Warner Music Group) during the early 1990s, Morris observed Rhino's great financial success at cross country rivals Capitol/EMI. EMI had taken an equity position in Rhino Records as an ideal two way relationship. Rhino provided invaluable assistance in the packaging and marketing of EMI's catalog, and EMI provided Rhino with increasingly difficult to access master recordings. Their association had been extremely prestigious and profitable for both. During a 1992 renegotiation, Morris took a 50% stake in Rhino, which only energized the profitability and success of both.