Hell Pizza

Hell Pizza is a New Zealand-based pizza chain. Hell began in New Zealand in 1996 next to Victoria University, and has expanded within New Zealand and to the UK, Australia, Ireland, Canada, Korea and India.

History

Hell Pizza is owned by Callum Davies and Stuart McMullin. In 2006, Hell sold the New Zealand Master Franchise rights to Tasman Pacific Foods (the NZ master franchisee for Burger King) for NZ$15,000,000. The NZ Master Franchise rights were purchased back from Tasman Pacific Foods in 2009. In August 2011, founder Warren Powell left Hell Pizza New Zealand and in July 2014, he left Hell Pizza International. There are 64 Hell stores nationwide in New Zealand, Australia has a store in South-east Queensland and Canada has one store in North Vancouver.

Marketing

The Hell theme is used in the menu. Seven standard pizzas are named after the seven deadly sins.

The company is notable for its offensive advertising and for being the first company in New Zealand to offer online pizza ordering, in 1996. They sponsor a segment on the television show Pulp Sport.