Helen Schelle

Helen M. Schelle (1893 in Piqua, Ohio – 12 April 1984 in Piqua, Ohio) was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had become owner and manager of the Penny Walker Toy Shop in Binghamton. This role saw Schelle established as a prominent and connected figure within the toy industry and in 1930, she was asked by financier Irving Price to join him as a partner in a new toy company he was starting. Alongside businessman Herman Fisher and Price's wife, Illustrator Margaret Evans Price, the Fisher-Price Company was formally established later that year in East Aurora, New York. Schelle undertook the role of secretary and treasurer.<ref name=O'Brien1992>O'Brien, Richard (1992). Collecting toys: a collector's identification & value guide (6 ed.). Books Americana. p. 524. ISBN 978-0-89689-094-7. </ref> She resided in a cottage just outside the town, and also owned a farm.