Heartfield was a short-lived American guitar manufacturing company, active from 1989 to 1993.
The company was a joint operation between the American and the Japanese branches of Fender Musical Instruments Corporation. Guitars were manufactured in Japan. Heartfield produced four models of guitars, each with various sub-model categories. The core models consisted of the RR, Elan, EX, and Talon. The RR series was one of the first to offer retro styling while the Talon was a more mass-produced line targeting metal and hard rock guitarists. Some of the models had active electronics, including built-in effects.
The Talon line of Heartfield guitars is a 'superstrat' design invoking a double-locking Floyd Rose Tremolo, a combination of single and humbucker pickups, jumbo frets, thin radius neck, and was aimed primarily at the heavy metal and hard rock genre. Despite a reputable build quality for having been made in the same factory as the Ibanez JEM guitar line, the Talon series incurred high sale prices that discouraged overall sales. At the time, sale prices for the high-end Talon V guitar were listed at $1169.99 USD. The lack of sales was compounded by the failing value of the Yen in the early 1990s compared to the US Dollar. Add to this the overall decline in popularity of 'superstrat' guitars through the early 1990s (attributed to emerging non-metal genres such as grunge and alternative) and Heartfield was forced to end operations in 1993.
The surname Heartfield may refer to:
don't i look like i just woke up an hour ago i keep thinking i see somebody but there's no one around if i could ask you for a minute of your time i'd tell you that i've been awake for days that's not really true i've been walking around asleep thinking about you could have seen it coming but we were too far apart am remembering why today is so hard i'd like to take you with me it's not too far from here can someone tell me where was i yesterday and what was i doing there's absolutely no way i can tell you what you mean to me i wish that i could transfer my thoughts into what your brain is thinking there's no one who can comfort me when i get this way can someone tell me what is it that's so hard about today