Heart Wiltshire (formerly GWR FM Wiltshire) is a local radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to north and west Wiltshire. The station was rebranded to Heart in March 2009 in line with Global Radio's rebranding of most of the One Network, to which the station was part of.
Because of the rebrand, the station recently started targeting 25- to 44-year-olds. The local competitors are BBC Wiltshire, 107 Sam FM and community radio station, Swindon 105.5.
Heart Wiltshire launched on 12 October 1982 under its original name, Wiltshire Radio (shortened often to WR). Broadcasting from 'The Limekiln' in Wooton Bassett, they capitalised on the fact that BBC Radio 1 had bad reception in North Wiltshire and it was to be nine years before BBC Local Radio launched in the county. The station began a full service commercial radio station on 96.4 and 97.4 MHz FM and 936 and 1161 kHz AM (320 and 258 metres medium wave).
Because there was no BBC radio for Wiltshire and therefore no competition, Wiltshire Radio found it relatively easy to build a very loyal listenership and only a few months into broadcasting became very profitable. Early programmes started out with a general diet of local news, community information, talk and middle-of-the-road pop music, then eventually became more and more formatted, saving its 4-hour 'needle time' daily music quota for the evening show to play rock and newer pop. The station's Head of Programmes Ralph Bernard went on to become a very significant figure in British commercial radio as founder of Classic FM.
Wiltshire (/ˈwɪltʃər/ or /ˈwɪltʃɪər/) is a county in South West England with an area of 3,485 km2 (1,346 square miles). It is landlocked and borders the counties of Dorset, Somerset, Hampshire, Gloucestershire, Oxfordshire and Berkshire. Until 1930 the county town was Wilton but Wiltshire Council is now based at Trowbridge.
Wiltshire is characterised by its high downland and wide valleys. Salisbury Plain is noted for being the location of the Stonehenge and Avebury stone circles and other ancient landmarks, and as a training area for the British Army. The city of Salisbury is notable for its mediaeval cathedral. Important country houses open to the public include Longleat, near Warminster, and the National Trust's Stourhead, near Mere.
The county, in the 9th century written as Wiltunscir, later Wiltonshire, is named after the former county town of Wilton.
Wiltshire is notable for its pre-Roman archaeology. The Mesolithic, Neolithic and Bronze Age people that occupied southern Britain built settlements on the hills and downland that cover Wiltshire. Stonehenge and Avebury are perhaps the most famous Neolithic sites in the UK.
Prior to its uniform adoption of proportional representation in 1999, the United Kingdom used first-past-the-post for the European elections in England, Scotland and Wales. The European Parliament constituencies used under that system were smaller than the later regional constituencies and only had one Member of the European Parliament each. The constituency of Wiltshire was one of them.
The constituency consisted of the Westminster Parliament constituencies of Devizes, Newbury, North Wiltshire, Salisbury, Swindon, Wantage, Westbury.
The constituency was represented for the whole of its existence by Caroline Jackson. At the 1994 European election, there were boundary changes. Most of Wiltshire then became part of the new Wiltshire North and Bath constituency, which again elected Caroline Jackson.
Wiltshire was a constituency of the House of Commons of England from 1290 to 1707, of the House of Commons of Great Britain from 1707 to 1800 and of the House of Commons of the United Kingdom from 1801 to 1832. It was represented by two Members of Parliament (MPs), elected by the bloc vote system.
The constituency consisted of the whole historic county of Wiltshire. (Although Wiltshire contained a number of boroughs each of which elected two Members in their own right, the boroughs were not excluded from the county constituency, and owning property within a borough could confer a vote at the county election.)
In medieval times, the custom in Wiltshire as elsewhere was for Members called knights of the shire to be elected at the county court by the suitors to the court, which meant the small number of nobles and other landowners who were tenants in chief of the Crown. Such county elections were held on the same day as the election of the members for the boroughs. Thus we find it recorded that in the first year of the reign of Henry V, "at a full County Court held at Wilton, Twenty-Six persons chose the Knights for the County, and the same individuals elected Two Citizens respectively for New Sarum, Old Sarum, Wilton, Devizes, Malmesbury, Marlborough and Calne."