HBO Now

HBO Now is an over-the-top subscription video on demand service operated by American premium cable and satellite television network HBO. Officially unveiled on March 9 and launched on April 7, 2015 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu.

Development

On October 15, 2014, following a trial of a similar service in Nordic Europe, HBO announced plans to launch an online, subscription video on demand service in the United States in 2015. This new service would be geared towards cord cutters – consumers who primarily use online video services to view television programs rather than subscribe to cable or satellite television – and would not have to be purchased as part of a television subscription, therefore also making it a competitor to services such as Netflix. This contrasts with HBO's existing online video on demand service, HBO Go, which is only accessible to those who have subscribed to HBO through a television provider.

HBO

HBO (Home Box Office) is an American premium cable and satellite television network that is owned by Home Box Office Inc., the cable flagship division of Time Warner. HBO's programming consists primarily of theatrically released motion pictures and original television series, along with made-for-cable movies and documentaries, boxing matches and occasional stand-up comedy and concert specials.

It is the oldest and longest continuously operating pay television service (basic or premium) in the United States, having been in operation since November 8, 1972. In 2014, HBO had an adjusted operating income of US$1.79 billion, compared to the US$1.68 billion it accrued in 2013.

Overview

As of July 2015, HBO's programming is available to approximately 36,483,000 households with at least one television set (31.3% of all cable, satellite and telco customers) in the United States (36,013,000 subscribers or 30.9% of all households with pay television service receive at least HBO's primary channel), making it the second largest premium channel in the United States (Encore's programming reaches 40.54 million pay television households as of July 2015). In addition to its U.S. subscriber base, HBO broadcasts in at least 151 countries, covering approximately 122 million subscribers worldwide.

HBO (disambiguation)

HBO (Home Box Office), U.S. television network with branches including:

HBO may also refer to:

Medical

HBO (Asia)

HBO Asia (formerly known as MovieVision, officially launched on 1 May 1992 and officially dissolved on 31 May 1995) is owned by HBO (a Time Warner company). The Singapore-based broadcast network offers a bouquet of channels and services including 24-hour commercial-free subscription movie channels in standard-definition and high-definition – HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS, CINEMAX and RED – as well as HBO GO and HBO ON DEMAND. HBO Asia is also the exclusive distributor of BabyFirst in Asia.

History