The Gävle Goat (Gävlebocken) is a traditional Christmas display erected annually at Slottstorget in central Gävle, Sweden. It is a giant version of a traditional Swedish Yule Goat figure made of straw. It is erected each year at the beginning of Advent over a period of two days by local community groups.
The Gävle Goat is erected every year on the first day of Advent, which according to Western Christian tradition is in late November or early December, depending on the calendar year. In 1966, an advertising consultant, Stig Gavlén, came up with the idea of making a giant version of the traditional Swedish Yule Goat and placing it in the square. The design of the first goat was assigned to the then chief of the Gävle fire department, Gavlén's brother Jörgen Gavlén. The construction of the goat was carried out by the fire department, and they erected the goat each year from 1966 to 1970 and from 1986 to 2002. The first goat was financed by Harry Ström. On 1 December 1966, a 13-metre (43 ft) tall, 7-metre (23 ft) long, 3-tonne goat was erected in the square. On New Year's Eve, the goat was burnt down.
Gävle [ˈjɛːvlə] is a city in Sweden, the seat of Gävle Municipality and the capital of Gävleborg County. It had 71,033 inhabitants in December 2010, which makes it the 13th most populated city in Sweden. It is the oldest city in the historical Norrland (Sweden's Northern Lands), having received its charter in 1446 from Christopher of Bavaria.
In recent years, the city has received a lot of international attention due to its large Yule Goat figure made of straw - the Gävle Goat. The goat is erected in December each year and is subsequently, more often than not, subject to vandalisation by someone setting it on fire. The goat has now become a symbol for the city and is being used for various marketing purposes.
It is believed that the name Gävle derives from the word gavel, meaning river banks in Old Swedish and referring to the Gavleån (Gävle River). The oldest settlement was called Gävle-ägarna, which means "Gavel-owners". This name was shortened to Gävle, then Gefle, and finally Gävle.