Grupo Cisneros

Cisneros (Organización Cisneros in Spanish) is a conglomerate of media entertainment, digital media, property investment, tourism development and consumer product companies which reaches 550 million Spanish and Portuguese-speaking consumers in the Americas and Europe. It also provides media content to more than 100 countries. Its current CEO and Vice President of the Board of Directors is Adriana Cisneros.

History

Cisneros was founded in 1929 in Venezuela by Diego Cisneros as a small material transport business. The company grew rapidly and obtained a license to branch into the manufacture and commercialization of Pepsi Cola carbonated beverages in Caracas. Diego diversified the business in 1961 when he acquired a Televisa television channel which would become Venevision. His son, Gustavo, began his career in media and entertainment operations of the company. In 1970, Gustavo Cisneros assumed the position of Chairman and Chief Executive Officer (CEO) of Cisneros (Bachelet, 2004).