Groundswell (book)

Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.

The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.

Synopsis

The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively.

Book

A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, fastened together to hinge at one side. A single sheet within a book is a leaf, and each side of a leaf is a page. A set of text-filled or illustrated pages produced in electronic format is known as an electronic book, or e-book.

Books may also refer to works of literature, or a main division of such a work. In library and information science, a book is called a monograph, to distinguish it from serial periodicals such as magazines, journals or newspapers. The body of all written works including books is literature. In novels and sometimes other types of books (for example, biographies), a book may be divided into several large sections, also called books (Book 1, Book 2, Book 3, and so on). An avid reader of books is a bibliophile or colloquially, bookworm.

A shop where books are bought and sold is a bookshop or bookstore. Books can also be borrowed from libraries. Google has estimated that as of 2010, approximately 130,000,000 unique titles had been published. In some wealthier nations, printed books are giving way to the usage of electronic or e-books, though sales of e-books declined in the first half of 2015.

Keturi Brūkšniai

Keturi brūkšniai is a polemical book by Lithuanian historian Edvardas Gudavičius, written in the Lithuanian language. It was published in 2002 by Aidai in Vilnius (ISBN 9955-445-55-6). It does not have any proper title, but publishers and book sellers usually put four dashes (Lithuanian: Keturi brūkšniai) as the title.

References

Book (graph theory)

In graph theory, a book graph (often written  ) may be any of several kinds of graph.

One kind, which may be called a quadrilateral book, consists of p quadrilaterals sharing a common edge (known as the "spine" or "base" of the book). A book of this type is the Cartesian product of a star and K₂ .

A second type, which might be called a triangular book, is the complete tripartite graph K_1,1,p. It is a graph consisting of triangles sharing a common edge. A book of this type is a split graph. This graph has also been called a .

Given a graph , one may write for the largest book (of the kind being considered) contained within .

The term "book-graph" has been employed for other uses. Barioli used it to mean a graph composed of a number of arbitrary subgraphs having two vertices in common. (Barioli did not write for his book-graph.)

Theorems on books

Denote the Ramsey number of two (triangular) books by

If , then (proved by Rousseau and Sheehan).

There exists a constant such that whenever .