Goods of Desire

Goods of Desire (Chinese: 住好啲; Cantonese Yale: jyu hou di) commonly known as G.O.D., is a lifestyle design and retail brand company based in Hong Kong. Founded in 1996 by Douglas Young and Benjamin Lau, the brand is known for their tongue-in-cheek interpretation of Hong Kong design and culture. The English name 'G.O.D.' is a homophonic translation of the Cantonese 住好啲 jyu hou di "to live better".

G.O.D. has collaborated with international companies as Starbucks, Coca Cola, Microsoft, Swarovski, Canon, Greenpeace, and NGO SPCA (Hong Kong). There are eight store locations in Hong Kong. The company also sells products wholesale or brand-license to boutiques or department stores in cities such as London, Amsterdam, New York, Sydney, Shanghai, Guangzhou, and Singapore.

History

Architects by training, co-founders Douglas Young and Benjamin Lau wanted to do a lifestyle and home accessories store, with an aim to design and manufacture the products instead of shipping Chinese goods made in the West. They launched G.O.D. with their first store in an Ap Lei Chau warehouse in 1996. Within two years, other locations followed including, Central, Tsim Sha Tsui. In 2001, G.O.D. opened its 20,000 square foot flagship store at Leighton Centre in Causeway Bay, as well as lifestyle mall "Delay No Mall", also in Causeway Bay in 2008.