Gay liberation
The gay liberation movement of the late 1960s through the mid-1980s urged lesbians and gay men to engage in radical direct action, and to counter societal shame with gay pride. In the feminist spirit of the personal being political, the most basic form of activism was an emphasis on coming out to family, friends and colleagues, and living life as an openly lesbian or gay person. In this period, annual political marches through major cities, usually held in June (to commemorate the Stonewall uprising) were still known as "Gay Liberation" marches. It wasn't until later in the seventies (in urban gay centers) and well into the eighties in smaller communities, that the marches began to be called "gay pride parades." The movement involved the lesbian, gay, bisexual and transgender community in North America, Western Europe, and Australia and New Zealand.
While the movement always included all LGBT people, in those days the unifying term was "gay," and later, "lesbian and gay," much as in the late eighties and early nineties, "queer" was reclaimed as a one-word alternative to the ever-lengthening string of initials, especially when used by radical political groups. Specifically, the word 'gay' was preferred to previous designations, such as homosexual or homophile, that were still in use by mainstream news outlets, when they would carry news about gay people at all. The New York Times refused to use the word 'gay', insisting on 'homosexual' up until 1987.