Gawker Media

Gawker Media is an online media company and blog network, founded and owned by Nick Denton and based in New York City. Incorporated in the Cayman Islands, as of 2012, it is the parent company for seven different weblogs and many subsites under them: Gawker.com, Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik, and Jezebel. All Gawker articles are licensed on a Creative Commons attribution-noncommercial license.

Revenue and traffic

While Denton does not go into detail over Gawker Media's finances, he has downplayed the profit potential of blogs, declaring that "[b]logs are likely to be better for readers than for capitalists. While I love the medium, I've always been skeptical about the value of blogs as businesses", on his personal site.

In an article in the February 20, 2006, issue of New York Magazine, Jossip founder David Hauslaib estimated Gawker.com's annual advertising revenue to be at least $1 million, and possibly over $2 million a year. Combined with low operating costs—mostly web hosting fees and writer salaries—Denton was believed to be turning a healthy profit by 2006. In 2009, the corporation was estimated to be worth $300 million, with $60 million in advertising revenues and more than $30 million in operating profit.