Froot Loops

Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's and sold in many countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot"). However, there is no actual fruit in Froot Loops, they are only one flavor. This has led to different methods of production in the UK. Kellogg's introduced Froot Loops in September 1962. Originally, there were red, orange, and yellow loops, but green, purple, and blue were added during the 1990s. In the UK, Froot Loops are purple, green and orange, due to the lack of natural colourings for yellow, red and blue, and are also larger in shape. While the marketing sold each individual loops as a different flavor, Kellogg's admitted all share the same fruit blend flavor.

Mascots

Toucan Sam has been the mascot of Froot Loops since its introduction. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original froot loop colors. While most toucans have sense of smell, he is portrayed to have the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! For the fruity taste that shows!" or "Follow my nose! It always knows!" The mascot for Froot Loops in Canada was a turtle named Pop Top.