2fresh Records

2fresh is a Swedish music publishing and independent record label founded by Rebstar.

History

2fresh was established in 2008 with the intent of self-publishing and releasing material by its founder, Rebstar. The label has been prominent since its inception for its strong international ties with major-label artists and producers. The label is also known for signing Swedish producer and artist Leslie Tay, who went on to win a Grammis award for his production on Adam Tensta album It's A Tensta Thing.

2fresh also serves as the label for Rebstar's music and has released singles in collaboration with acts such as Trey Songz,Ray J,Boi-1da and more.

The label was commemorated by Warner Music Sweden and Atlantic Records for being the first Swedish record label to collaborate with American urban major-label artists.

In June 2010, an announcement was made that there will be drastic roster changes within the label. Consequently, the departure of all its artists with the exception of Rebstar was made official. Most recently, Swedish rapper Eurokid announced on Swedish television TV4 that he has signed with 2fresh.

Fresh Records

Fresh Records has been the name of at least two different record labels in the 20th century:

See also

Fresh Records (US)

Fresh Records is a defunct New York City-based independent record label that operated from 1985 to 1992. The label was a subsidiary of Sleeping Bag Records that featured hip hop music. The label's artist roster included pioneering old school hip hop artists such as EPMD, Nice & Smooth, Just-Ice, and T La Rock; house-music pioneer Todd Terry; and electro artists Hanson & Davis and Chocolette.

Kurtis Mantronik, in addition to being the musician of the hip-hop duo Mantronix (signed to the parent label, Sleeping Bag Records), did A&R for both labels.

EPMD rhymed about its record-signing experience with the label in the song "Please Listen to My Demo" from 1989 Unfinished Business ("Signed on the dotted line, now we Fresh Records members").

Founder

Fresh Records was founded by William Socolov in 1985, one of the three original founders of Sleeping Bag Records.

Re-releases

After closing its doors (along with its parent label) in 1992, the catalog sat in limbo for several years. In 1996, the label and its catalog were purchased by Warlock Records, which has been rereleasing its titles with the Fresh and Sleeping Bag Records logos alongside the Warlock Records logo since. The building that housed Fresh and Sleeping Bag Records in Manhattan (1974 Broadway, NY, NY 10023) was torn down in the 1990s and a luxury apartment building now stands in its place. In 2006, the label became one of many imprints’ catalogs that became Traffic Entertainment Group, which has been releasing new versions of the classic albums in Fresh’s catalog with their original artwork intact. However, the rights of the EPMD albums Strictly Business and Unfinished Business, and Nice & Smooth’s self-titled album were acquired by Priority/EMI Records shortly after Sleeping Bag ceased operations.