Downy
Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.
Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.
Amy Sedaris has been used to promote Downy/Lenor Unstopables range in both United States and the UK. The commercials were filmed by Grey Advertising.
Products
The Downy product line contains the following:
Ultra Downy Liquid (released in 1991)
Downy Infusions (released in 2004, formerly Downy Simple Pleasures)
- Lavender Serenity (also in Sheets)
- Honey Flower
- Orchid Allure (also in Sheets)
- Citrus Spice
- Sweet Dreams
- Cashmere Glow
- Botanical Mist (also in Sheets)
Lavender Serenity (also in Sheets)