Freeform (radio format)

Freeform, or freeform radio, is a radio station programming format in which the disc jockey is given total control over what music to play, regardless of music genre or commercial interests. Freeform radio stands in contrast to most commercial radio stations, in which DJs have little or no influence over programming structure or playlists. In the United States, freeform DJs are still bound by Federal Communications Commission regulations.

History in the United States

Many shows lay claim to be the first freeform radio program; the earliest is "Nightsounds" on KPFA-FM in Berkeley, California, D.J.'d by John Leonard. Probably the best-remembered in the Midwest is Beaker Street, which ran for almost 10 years on KAAY "The Mighty 1090" in Little Rock, Arkansas, beginning in 1966, making it also probably the best-known such show on an AM station; its signal reached from Canada to Mexico and Cuba, blanketing the Midwest and Midsouth of the U.S. WFMU is currently the longest-running freeform radio station in the United States. WNEW-FM 102.7 in NYC was the first commercial station in the US to introduce a freeform format. It stayed that way under the ownership of Metromedia Broadcasting till it was sold and the new owners were not interested. WNEW-FM was a leader in introducing new music and making household names of a good deal of the bands we know from the 1960s and '70s. Jim Ladd of KLOS in Los Angeles, California was one of the most notable freeform DJs. Tom Petty wrote a song about Jim Ladd called "The Last DJ". The only time Jim Ladd didn't have complete control over what music is being played is when he turned control over to his faithful listeners commonly referred to as "The Tribe". On October 26, 2011, Ladd was among various staffers let go from KLOS following the acquisition of station owner Citadel Broadcasting by Cumulus Media. As of 2012 Ladd is hosting a daily freeform show on Sirius XM's Deep Tracks.