Freakies

Freakies was a brand of sweetened breakfast cereal produced by Ralston and sold in the United States. The cereal – which consisted of crunchy, light brown, torus-shaped amalgam – was Ralston's first major venture into the sweetened ready-to-eat cereal market, and was marketed using a cast of seven creatures known collectively as "the Freakies".

Marketing

The marketing thrust of Freakies was initially led by marketing manager Jay Brown, with marketing manager Jack Forcelledo following Brown and taking the Freakies into additional test markets and eventually national rollout. The creative for Freakies was developed by the Wells Rich Greene advertising agency in New York City. Jackie End was the lead creative and copywriter of the TV commercials as well as many of the back package panel storylines. The cereal entered the marketplace in 1972 and was discontinued in 1976. A Cocoa version called "Cocoa Freakies" was available in 1973 and a fruit version titled "Fruity Freakies" was available in 1975-1976.