"Fratire" is a type of 21st-century fiction literature written for and marketed to young men in a politically incorrect and overtly masculine fashion. The term was coined following the popularity of works by George Ouzounian (writing under the pen name Maddox) and Tucker Max. Described as a satirical celebration of traditional masculinity, the genre has been criticized for allegedly promoting sexism and misogyny.
Fratire generally features male protagonists, usually in their twenties and thirties. It is characterized by masculine themes and could be considered the male equivalent of chick lit. The genre was popularized by Tucker Max's I Hope They Serve Beer in Hell and Maddox's webpage titled The Best Page in the Universe and his book The Alphabet of Manliness. According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.
Fratire is a portmanteau of fraternity and satire. The term was introduced by The New York Times reporter Warren St. John in a 2006 article titled Dude, here's my book. Allegedly, it was the only word allowed by the editor. Tucker Max, after first hearing the term during a telephone interview with St. John, said,
Well if I was a satellite
I'd watch you when you sleep
And if I was an undertow
I'd drag you to the deep
And if I was a prison
I would hide you in my walls
And if I was an angel
I would catch you when you fall
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
It's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay
'Cause we're singing with the angels
And I will give you everything I have
If I had anything at all
And if I was a memory
I'd creep into your mind
And if I was a tourniquet
I'd never let you die
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
And it's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay
'Cause we're singing with the angels
And I would give you everything I had
If I had anything at all
Anything at all
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
Anything at all
And it's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay cause we're singing with the angels
Anything at all
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
Anything at all
If I was a hurricane
I'd blow your world apart
All over the world
Winners are cheating
Losers are weeping
Take anything at all
All over the world
Lovers are killing
Suckers are willing