Veronica (media)

Veronica began its life as an offshore radio station, Radio Veronica, on 17 May 1960. The name comes from its first name VRON (Vrije Radio Omroep Nederland; Dutch for Free Radio Station [of the] Netherlands).

Though Veronica's appeal and power have dissipated, most of the Dutch commercial radio and television landscape has been formed by Veronica and its spin-offs.

Television

Veronica's Years as Public Broadcaster (1976-1995)

The Association resulted from a pirate radio station, Radio Veronica, which broadcast from a ship on international waters off the coast of the Netherlands between 1959 and 1974. The wave appearing in the logo hearkens back to that time. The name Veronica is a derivation of the abbreviation VRON (Vrije Radio Omroep Nederland / Free Radio Broadcasting station Netherlands).

After the pirate-activities became legally impossible (31 August 1974), Veronica transformed itself into the Veronica Broadbasting Association (Veronica Omroep Organisatie, short VOO), enabling it to gain a legal radio and television license within the Public broadcasting system. It finally got a licence on 28 December 1975. The first television broadcast of Veronica took of on 21 April 1976. Within a decade it became one of the largest public broadcasters and the trademark was tested as being more popular than Coca-Cola.