Flux footprint
Flux footprint (also known as atmospheric flux footprint or footprint) is an upwind area where the atmospheric flux measured by an instrument is generated. Specifically, the term flux footprint describes an upwind area "seen" by the instruments measuring vertical turbulent fluxes, such that heat, water, gas and momentum transport generated in this area is registered by the instruments. Another frequently used term, fetch, usually refers to the distance from the tower when describing the footprint.
Visualization of the concept
Consider an instrument measuring a flux of water (evapotranspiration) a few meters above the surface in a situation with no wind. In such a case, the instrument would measure evapotranspiration generated just underneath the instrument location and brought upwards by mostly non-turbulent exchange.
In a situation with a strong wind, the wind would blow air located under the instrument away. The wind would bring in air generated somewhere upwind and brought upwards to a large degree due to turbulent exchange. So, the water flux footprint was just under the instrument in the first case, and was somewhere upwind in the second case.