Flexography
Flexography (often abbreviated to flexo) is a form of printing process which utilizes a flexible relief plate. It is essentially a modern version of letterpress which can be used for printing on almost any type of substrate, including plastic, metallic films, cellophane, and paper. It is widely used for printing on the non-porous substrates required for various types of food packaging (it is also well suited for printing large areas of solid colour).
History
In 1890, the first such patented press was built in Liverpool, England by Bibby, Baron and Sons. The water-based ink smeared easily, leading the device to be known as "Bibby's Folly". In the early 1900s, other European presses using rubber printing plates and aniline oil-based ink were developed. This led to the process being called "aniline printing". By the 1920s, most presses were made in Germany, where the process was called "gummidruck," or rubber printing. In modern-day Germany, they continue to call the process "gummidruck."