Founded in 1983 by Joe Weider, local versions (essentially the US content with local advertisements) are now published throughout the world, in countries such as the UK and Australia.
The premier issue was dated April 1983, and featured Chris Dickerson on the cover. Flex is a companion publication to Muscle & Fitness, with more focus on hardcore and professional bodybuilding.
It’s also emblematic of a time when magazines had money to burn and muscle to flex ... “I wasn’t Ivy League — a credential the magazine put great store in — and I wasn’t as buttoned-down as some of my peers,” he writes.
There is no reason to doubt him ...Either way, it was another sign of Hamilton enjoying himself; flexing his superstar status and creative muscle, much as he did with his recent extraordinary Time magazine cover, on which he was the creative lead ... email.