Fitz's

Fitz's Bottling Company is a regional soda brand in the St. Louis area. The flagship brand is its root beer popularized by its microbrewery and restaurant in University City, Missouri, on the historic Delmar Loop near both Washington University in St. Louis and the St. Louis Walk of Fame.

History

Fitz's was originally a drive-in hamburger stand located on Brentwood Blvd, in the St. Louis suburb of Richmond Heights. The root beer was first produced in 1947 and sold alongside hamburgers and fries. Beverage production was discontinued when the original eatery shut down in 1970. But fifteen years later, the root beer was brought back in its original recipe. In the early 1990s, a new location in the Delmar Loop was purchased and vintage bottling equipment installed.

Beverage line

In addition to root beer, Fitz's produces other soft drink flavors including diet root beer, cream soda, diet cream soda, grape pop, orange pop, strawberry pop, ginger ale, hip hop pop (Dr. Pepper flavor), and orange cream. The labels feature the locally familiar logo; its classic colors are red, white, and blue, but these colors change from one variety to the next to indicate and complement whatever flavor is in the bottle. The soda is made in the old-fashioned style of using cane sugar (as opposed to high fructose corn syrup).