Firstrade Securities

Firstrade is an online discount brokerage firm headquartered in Flushing, New York offering a full line of investment products - stocks, ETFs, options, mutual funds, and bonds. Its site is accessible via mobile phone and trades can be made by phone as well. Firstrade offers special services such as Chinese (Simplified and Traditional) online trading sites and Chinese (Mandarin and Cantonese) toll-free phone help.

History

Founded in 1985 by John C. Liu, as First Flushing Securities. First Flushing Securities served the investment needs of the local community. In 1997, the company was renamed to Firstrade Securities Inc. and the company launched Firstrade.com. Since its inception, the online discount brokerage website has undergone five revamps of the site, with the latest in early 2011. In April 2010, Taifook Securities Company Limited, a wholly owned subsidiary of TSG, signed an agreement with Firstrade Securities, an US online broker, for cross-border securities trading business. As of 2011, most development of Firstrade's site is taken place in-house.