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| Category | Sans-serif |
|---|---|
| Designer(s) | Hans Reichel |
| Foundry | FSI FontShop International |
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FF Dax is a humanist sans-serif typeface designed by Hans Reichel, published by FontFont library. The typeface is popular in advertising and in marketing. Other designs, Barmeno and Sari, more bulbous cousins of FF Dax with curvier ends, have also been designed by Reichel.
The UPS Sans typeface, used in most of United Parcel Service branding since 2005, is a modified version of FF Dax. W.M. Morrison, the British supermarket chain uses FF Dax on most in-store promotional material, hanging product location signs, and points of interest around the store - such as special offers and two-for-one deals.
In 2005 Hans Reichel reworked FF Dax into a cleaner, more mature text face called FF Daxline.
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Adoption [link]
FF Dax is widely adopted in several advertising materials, it is also used as a branding font by a few organisations and companies.
The typeface was adopted in the United Kingdom by David Cameron in 2005 as part of the branding for his campaign for leadership of the Conservative Party. After Cameron was elected, the party was immediately rebranded in the style of the Cameron campaign, and Dax was used for a new version of the party logo and across all its subsequent advertising, leaflets and website, until being replaced by Lucida Sans in October 2006.
FF Dax is also used in the branding of the New Democratic Party of Canada, the Matterhorn Gotthard Bahn of Switzerland and the Norwegian Progress Party.
FF Dax is also used by the New Scientist magazine as its main header text for their publications, banners and ads.
Banks in Canada (Bank of Montreal) and the Philippines (Bank of The Philippine Islands) use FF Dax for marketing and publications.
FF Dax is additionally used in the TV sitcom How I Met Your Mother for the title.
Air Malta adopted the typeface for their new logo.
Virgin Mobile also used the typeface for some parts of their logo.
See also [link]
Sources cited [link]
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External links [link]
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https://wn.com/FF_Dax
Dax
Dax or DAX may refer to:
Computing
Fictional characters
- Dax (Star Trek: Deep Space Nine episode), an episode of Star Trek: Deep Space Nine
People with the given name
Dax (Star Trek: Deep Space Nine)
"Dax" is the eighth episode of the science fiction television series Star Trek: Deep Space Nine.
Plot
After having a meal with Dr. Bashir, Lt. Dax is walking back to her quarters. She is followed by a group of aliens, who attempt to kidnap her. Dr. Bashir comes across the group while they are attempting to drag Dax away, and he manages to alert Commander Sisko that he and Dax were attacked and that she was taken away. The group of aliens take Dax on board their ship, having sabotaged and disabled Deep Space Nine's tractor beam using knowledge gained from their Cardassian allies. They nearly get away, but the Deep Space Nine crew is able to reestablish the tractor beam and prevent the ship from leaving.
The ship is brought back to the station, where Ilon Tandro, son of a famous military figure from Klaesron IV, accuses Dax — the Dax symbiont, then known as Curzon Dax — of murdering his father, and wants to punish Jadzia Dax for the crime. His claim is based on the fact that during a civil war a coded message informed the opposing side of his father's location, and of the people who knew the location, Curzon was the only one without an alibi.
Power Rangers Operation Overdrive
Power Rangers Operation Overdrive is the fifteenth season and anniversary of the American television franchise Power Rangers. It uses footage and other material from the Super Sentai series GoGo Sentai Boukenger, which was also the thirtieth entry and anniversary of that franchise. It premiered on February 26, 2007.Operation Overdrive is broadcast on Toon Disney's Jetix programming block and ABC Kids in the United States, and on stand-alone Jetix networks in other countries. The program is a co-production between The Walt Disney Company and Toei. It was also broadcast on terrestrial network ITV in the UK.
Unique among Power Ranger series, Operation Overdrive has the Rangers exploring, operating and fighting in many different countries around the world, rather than focusing only on their home city of San Angeles. In search of their objective, the Rangers have been to Atlantis, unnamed islands in the Atlantic and Pacific, Saint Lucia, Istanbul, London, Portugal, Indonesia, Norway, Mexico, Egypt, Florida, Greece and Japan. To specifically battle villainous attacks, they have visited Rotuma Island, Australia, Brazil, and Stonehenge.
