FCB

FCB may refer to:

FCB is also a common abbreviation for the football clubs:

Shannon-class lifeboat

The Shannon-class lifeboat (previously FCB2 – Fast Carriage Boat 2) is the latest class of lifeboat currently being deployed to the RNLI fleet to serve the shores of the British Isles. The Shannon class is intended to replace the Mersey class carriage-launched lifeboat and, with the completion of the Tamar build programme, the remaining Tyne-class lifeboats.

History

The experimental boat, named Effseabee Too underwent sea trials during 2005–2008. It is based on a Camarc Pilot vessel design, with a fibre reinforced composite hull, powered by twin water jets. It had a top speed of approximately 30 knots (56 km/h), but was planned to be rated down to 25–27 knots when the final design was put into production. In 2008, FCB2 development was delayed due to hull shape issues, as trials showed crews would be subjected to unacceptable shocks and excessive horizontal shaking in high seas. The RNLI indicated that the project would be extended by at least three more years to research a new hull shape.

FCB (advertising agency)

Foote, Cone & Belding, aka FCB, is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company went back to its roots and rebranded itself as simply FCB. The Interpublic Group is one of the big four agency holdings conglomerates, the others being Publicis, WPP, and Omnicom.

History

Founded as Lord & Thomas in Chicago in 1873, FCB is the world's third-oldest advertising agency. Albert Lasker, a founding figure of modern advertising, went to work for the firm as a clerk in 1898, working his way up until he purchased it in 1912. Chicago, along with New York, was the center of the nation's advertising industry, and Lasker, known as the "father of modern advertising", made Chicago his base from 1898-1942. As head of the Lord & Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer. Women seldom smoked cigarettes; he told them if they smoked Lucky Strikes they could stay slender. Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.