New Belgium Brewing Company

Coordinates: 40°35′35.12″N 105°4′8.51″W / 40.5930889°N 105.0690306°W / 40.5930889; -105.0690306

New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his homebrewing passion commercially. In 2011, it produced 712,800 barrels of its various labels. As of 2012, it was the third-largest craft brewery and eighth-largest overall brewery in the United States.

Fat Tire, an amber ale, is the company's flagship beer.

Beers

The Fat Tire recipe originates from a co-founder's bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.

In 2006 NBB changed its logo because they realized that beer drinkers could identify the Fat Tire label, but "didn't recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best-selling brands, such as Sunshine Wheat." The company's new logo "pays homage to the well-known Fat Tire brand bicycle" drawn by Anne Fitch.