Faith Baldwin
Faith Baldwin (October 1, 1893 – March 18, 1978) was a U.S. author of romance and fiction, publishing some 100 novels, often concentrating on women juggling career and family. The New York Times said that her books had "never a pretense at literary significance" and were popular because they "enabled lonely working people, young and old, to identify with her glamorous and wealthy characters."
Biography
She began her career writing for "women's magazines" that produced romance novels as six-part serials. In 1935, she was described as the newest of the "highly paid" women romance writers by Time magazine. Her popularity was at its peak in the 1930s, and in 1936 she earned over $300,000 (approximately equivalent to $4 million in 2005). However in the 1950s she was still going strong, with earnings over $2 million, sales over 10 million in all editions, and "one of the handful of living novelists to complete a five-foot shelf." She continued writing novels until her death in 1978.