"Fade" is a song by British music producer and DJ Jakwob, with vocals courtesy of Maiday. The song was released as a single on 15 March 2013 as a digital download in the UK. The song has peaked to number 35 on the UK Singles Chart.
A music video to accompany the release of "Fade" was first released onto YouTube and VEVO on 10 February 2013 at a total length of three minutes and twenty-six seconds. The music video was directed by Billy Boyd Cape and features a performance from Nicole O'Neill. In just 40 days the video peaked 1 million views.
On 24 March 2013 the song entered the UK Singles Chart at number 35, becoming his first top 40 single in the UK. On 14 April 2013 the song re-entered the Top 40 at 37.
James Edward Jacob (born 28 March 1989), better known by his stage name Jakwob, is a British music producer and DJ.
Jakwob began making music aged 10. As a multi-instrumentalist he has been involved in many bands since his early teenage years - starting out in jazz but soon moving on to death metal and folk. His style is now notable for transcending genres and its relative 'accessibility' given the dubstep genre. Both his original work and remixes combine elements of dubstep, electro, classical piano, cinematic orchestral soundscapes, Indian fusion music and breakbeat. This eclecticism also manifests itself in Jakwob’s DJ sets, which typically feature dub, hip-hop, drum and bass, dubstep and beyond.
In 2009, he shot to fame after appreciation in the blog world for his bootleg of Ellie Goulding's Starry Eyed. In November 2009, he was given his first airplay on national radio when his remix of Ellie Goulding's Under the Sheets was played on BBC Radio 1 as Zane Lowe's 'Hottest Record In The World'. (A title which has since been given to Electrify and Please.)