Event Cinemas

Greater Union Organisation Pty Ltd, operating as Event Cinemas, Greater Union and Birch Carroll & Coyle (now BCC Cinemas), is a group of cinema multiplexes across Australia, New Zealand and Fiji. In Australia, the cinemas are owned and operated by a joint venture entity Australian Theatres of Village Roadshow and Amalgamated Holdings Limited (AHL); in New Zealand by AHL; and in Fiji by a joint venture of AHL and local investors known as Damodar Event Cinemas located in Damodar City Suva, Village Six Suva and Village Four Lautoka.

History

In 1910, Thomas James West established West's Pictures and over the next three years the company merged with other film distributors, first becoming the General Film Company of Australasia, and then Union Theatres and Australasian Films.

During the 1920s the organisation grew further, developing a relationship with Queensland's Birch, Carroll & Coyle (now known as BCC Cinemas), a brand that Greater Union maintains to this day. The Great Depression of the 1930s caused significant changes for the group. Union Theatres was liquidated, and its assets purchased by Greater Union Theatres. British Empire Films, the National Theatre Supply Co., and Cinesound all derived from Union Theatres and Australasian Films..